It's a Rodfest out there…

by Ben Pujji

The 90′s gave us some gems (as I recall), not least of which was the trivia game Six Degrees of Kevin Bacon, based on a variation of the concept of the small world phenomenon (thanks Wikipedia). The theory behind the game was basically that everyone in the world can be connected by a very small chain of acquaintances.

Well 13 years on, I reckon it’s tme to revist this, only this time locally. My theory is that everyone in New Zealand can be connected to Rod Drury, through no more two acquaintances.

If the name of local Wellington hero Rod Drury rings a bell, it’s possibly because we are in the middle of a Rodfest.

I first encountered Rod by proxy, a legendary designer from my second-life defected to said Rod in the middle of 06. I must admit, the tiny sliver of information I gleaned about the project at the time sure did sound intriguing (what a killer opportunity – I’d have gone too – go Gray) and it was only a matter of time before our corridors were alive with whispers like “… he’s gonna be the next David Heinemeier Hansson except he’s already loaded…”

Almost overnight it seemed like everyone I met was talking about This Rod Guy – actually, a whole raft of people seemed to come out of the woodwork who felt it was important to mention publicly (with one of those one-up-man-ship looks) that they, actually, had known about him for a while – didn’t I? Didn’t I remember him from such and such or so and so. Well, no, I didn’t. And so it began.

Not to be out-done I decided to become something of a Rod Authority, I sharpened my Mighty Mouse and headed for Google. I read about:

  • His amazing: “… archiving software … specifically to help customers track down porn.” (Here) hehe – ok my edits
  • Playing Polo on a Segway against Woz (Here)
  • Some of his earlier exploits (Here)

After a while I discovered Rod’s Blog and duly (not Drury) subscribed to the feed. Since then I’ve been kept updated by the ultimate authority.

All very nice, but hardly what I’d call a Rodfest.

The Rodfest started to set in, in my opinion, late last year.

When someone coined the term Silicon Welly I knew the Rodfest was official. Despite the appallingly humiliating brand, many of the SW collaborators (all with interesting propositions), turned out to be members of the Drury inner-circle.

When Rod and Xero co. started to get their recent mentions on TV, and Vincent slammed out a winner in Idealog – the Rodfest reached epidemic proportions.

Despite this trend, it wasn’t until Webstock Mini that Rodfest was indisputable – every talk was Rod’d. It was then I knew I had to write about it. I vote we change the name to RodStock.

Now everyone knows Rod, somehow. Just last week an old lady dropped her purse of coins in front of me on the street. After I explained how Xero would surely soon create a consumer offering, and her mobility scooter could likely get a feed from the Xerosumer API, and that then she’d be able to have the 2.0 virtual cash experience she’d always dreamed of, she scoffed and told me Drury was too busy rarking up the New Zealand Telo industry, helping Wellington City Councillors do their job, talking to small groups of budding business-people or fashionable NZ players at Anti-conferences, or blogging about it, to consider her SaaS needs, let alone design an interaction that would be up to her high standards. Of course I told her she was nuts, and had possibly lost her marbles when the purse got dropped. Then I left her to get back to picking up her coins.

OK, enough malarky.

I’ll be honest – I am inspired by the Drury success. I probably wouldn’t buy a WWRD bracelet concept based on the popular WWJD concept, to be fair, but I do read his blog, watch the papers, lose colleagues to him, have friends working closely with him, really admire his attitude, his success, his car, and so on.

All this does raise an interesting thought though – with all the … dare I say it … ‘hype’ around Wellington’s booming web innovators: Who really has the goods – and who is just along for the ride? Xero clearly rules, but what about the myriad of seemingly pointless web-apps that are cropping up in this town. Not to pick on one in particular, but what about PlanHQ – that is very unusual (simple app, but that doesn’t really simplify anything). What will become of these others? Can’t blame them for trying though – and besides, what do I know? (very little, for those of you less familiar, big mouth though…)

Oh, and back to the whole Kevin Bacon thing – I seriously think just about everyone in New Zealand must know him through one or two of the people they know. And besides, it’s Rodfest, no-one will know if you don’t, make that shit up – they’ll believe anything if you say Rod liked it.

Rock on Rod – keep it up. Love your work.

[update] This post now has comments enabled – thanks Dony for the heads up…